Aspire UK Advert

PROJECT

Aspire UK had a rebrand of their company in 2017. They commissioned ImageNova to create a series of videos for their website and social media campaigns. The aim for this content was to communicate the main strands of the business and to bring their brand to life, leaving the video concepts entirely to us.

The objective consisted of finding new clients that required care and to recruit new Aspire care workers. The premise of the project focused on working closely with their clients who come from various physical and learning disabled backgrounds. ImageNova worked with their team to produce a video campaign that included a flagship advert for the company and a suite of client/staff videos and testimonials, delivered within a one month timescale.  

SOLUTION

In order to establish the company ethos and care they put into client relationships and staff, we wanted to capture the stories of both their clients and care workers. We suggested to work with them to find the best case studies across their company to find these stories.

We proposed/produced 3 sets of films:

  1. 60 second key campaign advert with animation and live action
  2. Series of client stories
  3. Series of care worker stories

We filmed Aspire client Hilda at her house. She was a 97 year old woman living on her own. Her story was heartfelt and it was integral that our team captured this clearly. The video was used by the company on their website, social media and presentations to enquiring clients. In addition to client videos, we also produced the flagship Aspire advert, working with Aspire staff and clients for featured extras and combining animation and live action