ImageNova produced online and television adverts for Häfele, the leading international manufacturer and supplier of furniture fittings, with customers in more than 150 countries.
Häfele's marketing department provided ImageNova with storyboards and outlines for seven videos. These contained scenarios that marketed their products and features, such as soft-closing doors or next day delivery.
From the first day of pre-production, we turned around all seven videos within one month. This included an online casting process for all actors, assembling our crew, location recce's and post production time.
All seven videos were marketed on Häfele's social media streams and online marketing. The concepts were designed to attract audience interaction on posts and proved successful on platforms such as Facebook and Twitter. Two of the adverts were selected for television broadcast on Sky.