Pink Sari Revolution Theatre Trailer
Preceding the successful Research and Development phase of Pink Sari Revolution, Curve Theatre raised funding to produce the national theatre show. After ImageNova made the R&D documentary, we were commissioned in 2017 to produce the rehearsal trailer.
The aim of the trailer was twofold: to raise awareness about the issue of female inequality in India and to promote the theatre production. After producing the Research and Development documentary, we needed to create a concept that was faster.
The decision was made to produce a high-impact, explosive edit to express the main protagonist Sampat Pal and her fighting nature. The video was an integral part of the online marketing campaign behind the show on Facebook and Twitter.