The Yellow Book Promotional Video

The Yellow Book is a positive, creative resource for mental health and wellbeing created by rethinkyourmind. It contains art works submitted by people that expresses what they do to help them feel better #IFeelBetterWhen. ImageNova worked with the University of Leicester to storyboard and create a concept from scratch that raises awareness about the yellow book and encourages students to submit their work.


University of Leicester



The Process
The Brief

The University of Leicester required a promotional video for their Yellow Book Campaign. They needed to communicate how the book exists as an important mental health resource. Our task was to inform people about both the book and encourage students to submit artwork.


We generated concepts and storyboards that worked for the theme of the video. These included quirky camera movements and uses of graphics and typography that illustrated the brief in an engaging way.


The promotional video was used throughout the University of Leicester social feeds, including websites and worked in conjunction with print advertising throughout the UOL campuses.


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