At ImageNova, we create content that directly speaks to your audience. This allows them to effectively engage in the video and retain a strong viewing rate for our content - essentially, making viewers notice our video and keep them watching for longer. When we work with clients in education, we ensure our content fits within their brand guidelines and targets their audience.
What makes a successful educational video?
Know who you are making the video for
Universities and colleges need a variety of content to communicate with their audiences. Is it an internal marketing video speaking to staff? Is the video part of a central marketing campaign to recruit undergraduates? Whatever it is, we'll create a proposal that shows how you can communicate to this audience through video.
Keep up to date with the latest social trends
A big audience for Universities is the undergraduate market. The way undergraduates digest online material now involves bloggers, animation/graphics, video, social campaigns and more. As a video production company, we keep up to date with all of the latest social trends. We challenge ourselves to create new video content for these platforms, whether it be a vertical social media video or using innovations such as IGTV.
Capture the brief and deliver to your target audience
Understanding the brief and audience is crucial to creating a successful video. We work with a brief and use our your creative energy to create content that your audience will enjoy. Keeping up with the latest social trends is not enough. We need to constantly relearn how to produce videos to work with those trends.