Product videos put your product on the map and showcase it to the world, bringing your vision to life. Product videos communicate your brand and allow you to craft a style. This might need a studio setup or the product in an environment or in situ. Or we might choose to film in a certain lighting style that suits your brand.
What types of product videos are effective?
The Studio Setup
A clean, professional studio environment is a fantastic way to showcase your product. Studio product shots can work in a variety of different edits or be used on their own. The visuals can be enhanced by a voiceover artist who explains features or reads a well written script. Studio shots work across all platforms and are visually engaging when scrolling through social media applications.
The Storyboarded Vision
Your marketing department might have generated a string of material that compliments a video release. ImageNova works with marketing to integrate key branding into the video and make it work as part of your campaign. This can involve storyboards that introduce both the product and the people or company behind the product.
Show it me in action
Giving your potential customers a glimpse of your product in action is a great way to convince them. Your customers want to know how effective and seamless your product will be if they invest. Video is a stylish way to explain what the product does clearly. It captures the viewer’s interest and works as an effective online sales tool.