Social Media Videos

ABOUT.

The most popular platforms for viewing video are social media. Facebook, Twitter, Instagram, Snapchat and the like, are where your audience see and share video. As video specialists, we study how the world’s most innovative companies create social videos. We challenge ourselves to innovate and push the content further. Our techniques include expert use of aspect ratios and using graphics and animations for interaction.

CLIENTS.

Cooke Optics / Fosse / Curve Theatre / Inspirate

THEY SAY.

ImageNova listened carefully to the brief and their questions helped to sharpen it further. We found it very easy to work with the team- they were very professional, courteous and easy.

-The Very Rev'd David Monteith, Dean of Leicester

I’ve worked with ImageNova on numerous projects over the past several years and it has always been a pleasure working with them. They are helping me create video interviews and video case studies. Their knowledge of the Cinema industry is also a real added value for us. They always have been very professional, the quality of their work is very good, and they can handle even the tightest of deadlines.

-Florence Quintin, Marketing Manager, Sony Europe

Working with ImageNova has been a fantastic experience! Having worked with the company since 2012, we have had nothing but results. The bar has been raised from project to project and their fluidity in understanding what to deliver is spot on; whether it's a festival video, a live show, sponsor pitch, advert or conference - highly recommended.

-Jiten Anand, An Indian Summer

How we tailor social media content

Bite Sized Edits

Short and powerful content is a winning combination when it comes to social media. We supply smaller edits for our clients to communicate their key message or story quicker. We provide regular bite-sized edits for internationally renowned web channel Cooke Optics TV. These give their audiences on Facebook and Instagram a message they can absorb as they swipe their news feed. See examples below of how videos can be edited for social media.

Working with the platform

Social video scriptwriting means creating a narrative that can be cut into smaller sections. Each can then be presented as interlinking stories or as parts of a whole. When we write a story from scratch, we focus on the elements that are essential to the story arc. We use techniques such as graphics and animation to prompt the audience to interact with the video. Examples would be invitations to ‘turn up the volume’ or ‘touch for sound’.

Building it around a campaign

We can flex our creative muscles when we match social media content to a client's existing campaign or theme. Fosse, for example, launched their main campaign advert in time for a rebrand (Fosse Home, Fashion, Food). A tri-colour scheme distinguished their new brands. To match, we created a video that splits into three smaller edits, each showcasing an individual brand.