Web Videos are now the main source of advertising for many companies. The new way to market consists of producing high quality television standard adverts built for the web. Websites and social media achieve a bigger reach than television and you can effectively target audiences through various platforms.The ImageNova team have an extensive background in narrative, working in feature films, producing shorts and documentaries. We pride ourselves in our scriptwriting and ability to tell a story through beautiful production value. This places our web videos in a prime position to be used as the flagship content for marketing departments.
The brief we gave Imagenova and the suggestions made by their team has helped enhance our profile tremendously. We are very thankful for their input. Myself and my senior management team found ImageNova to be very professional in their approach as well as innovative with some great ideas which we as an organisation hadn’t of thought of.-Vijay Majithia, CEO, Aspire UK
Why web advertisements?
Bring your brand to life
When producing a web advertisement, the world is your oyster. You have the ability to take your concept or brand and use a mixture of video and animation to bring it to life. This allows you to create a story and allow your target audience to relate to your brand emotionally, effectively condensing a wealth of information in a short space of time.
A powerful marketing tool
Static marketing is becoming less and less effective. Social media gives ranking preference to video content (which is fantastic for us!) and video content also allows you to choose exactly what you would like to communicate (case studies, behind the scenes stories, explosive animated visuals).
Once you have created a strong web advertisement, you have the ability to edit various sections of the video in order to create an unlimited string of marketing videos that focus on different aspects of your brand or business. This gives your web advertisement a longer shelf life and if scripted correctly, does not restrict the campaign to a seasonal period (unless intentional).