Web Channels

Web Channels

ABOUT.

Online channels are the best way to house and develop a suite of video content to build an audience and online following. The same concept applies to both web series’ or online channels: ImageNova produces content to broadcast quality. Recent projects have included the 400 Years: Britain and India Web Series and ongoing film channel Cooke Optics TV (currently at 40,000 subscribers) which interviews members of the film industry.A web channel is a valuable part of your marketing campaign, giving you a continuing new source of engaging video content and allowing you to have complete creative control over your campaigns, building a story for your brand over time. You never have to worry about running out of social media content and you have the opportunity to tap into new audiences that have not had the chance to interact with your brand or business previously.

THEY SAY.

Great quality quick turn around edits on a multi video project. Did their research on the subject matter and where very approachable and open at the point of designing the project brief. Would definitely recommend.

-Sean Carroll, Inspirate

Working with ImageNova has been a fantastic experience! Having worked with the company since 2012, we have had nothing but results. The bar has been raised from project to project and their fluidity in understanding what to deliver is spot on; whether it's a festival video, a live show, sponsor pitch, advert or conference - highly recommended.

-Jiten Anand, An Indian Summer
Key steps to building a successful web channel
Produce distinguishable content

All successful channels have their own way of telling stories. This can vary but can include big viral topics such as pop culture, arts/media, history, quirky niche topics and lots more. See YouTube channel Vox as an example, who use a mixture of voiceover, animation and archive/recorded footage to tell intriguing stories. [Link to Vox proof of evolution]


Organic growth

The best way to see if your channel has strong content and has the opportunity for grow is to initially perform a simple test. You start the online channel and deliberately do not spend any budget on marketing the individual videos. If the content is strong and you have picked the right audience, the videos should proceed to get organic shares from communities who find the content online and enjoy it.


Know your audience

The best foundation for achieving organic growth is to target the right audience. There are ways of making this successful - you may be tapping into a huge audience (film and television) or you may choose to tap into a niche (film cinematography and lighting). If you are targeting a bigger audience, you will indefinitely require some marketing or blog posting to get traction on your channel. However, the niche, content-hungry audience will find your content easier (because they are already searching for the niche phrases such as ‘cinematography and lighting in film’) and will help start an initial ‘cult’ following for your channel.


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