Avid x ITV News Solutions
Client
Avid
BRIEF
Avid commissioned ImageNova to produce a customer case study showcasing how Wolftech has transformed ITV News' newsroom operations, highlighting its benefits through the experiences of those using it every day.
About
ImageNova was given exclusive access to ITV News' newsrooms in London and Yorkshire, filming across two days to capture the technology in action and interview key members of the editorial and production teams. Our approach was to tell the story through the people at the heart of ITV News, combining first-hand insights with footage of busy newsroom environments. Filming across multiple locations allowed us to demonstrate how Wolftech supports collaboration and fits into the daily operations of a major national broadcaster. Filming across multiple locations allowed us to capture a variety of newsroom environments, from editorial meetings and day-to-day planning to the wider production processes involved in delivering news. This provided a visual backdrop to the interviews, helping illustrate how Wolftech fits into the daily operations of a major national broadcaster. In post-production, we brought together the interviews and observational footage to create a cohesive narrative that balanced the technical benefits of the platform with the human experiences behind its adoption.



We bring your brand's
vision to life through film.







