FX5 Camera Launch
Client
Sony
BRIEF
For the global launch of the Sony FX5, ImageNova was brought on board to produce a behind-the-scenes feature for the short film Masha, directed by Sophie Ebrard and acclaimed cinematographer Ula Pontikos BSC, to demonstrate the camera's capabilities through cinematic storytelling.
About
Working alongside the production team in the Scottish Highlands, ImageNova captured exclusive behind-the-scenes footage and interviews with the filmmakers, exploring the creative decisions behind Masha and their experiences shooting with the Sony FX5. Filming in Scotland's unpredictable weather provided an opportunity to showcase the camera's versatility, from expansive landscapes to intimate, naturally lit scenes.
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