ImageNova produced both the short film 'The Transcation' and the behind-the-scenes documentary series, shaping the material into a comprehensive ten-part online series that explores every stage of the production process — from pre-production and principal photography through to post-production and final grade. The series is hosted on a dedicated webpage (https://pro.sony/en_GB/cinematography/james-friend-masterclass) and amplified across social media via @sonyprofilmmaking.