Television Adverts
ImageNova produced online and television adverts for Häfele, the leading international manufacturer and supplier of furniture fittings with customers in more than 150 countries. They promoted their bespoke 'Made to Order' service and 'Lifetime Guarantee' on their products.
THE PROCESS
THE BRIEF
Hafele required advertisement standard web adverts to produce a suite of videos that promote key selling points in their business offer. Häfele's marketing department provided ImageNova with storyboards and outlines for seven videos. These contained scenarios that marketed their products and features, such as soft-closing doors or next day delivery.
THE SOLUTION
We worked with the Hafele marketing team to storyboard a variety of scenarios that communicated their offer through entertaining 20 second skits. From the first day of pre-production, we turned around seven videos within one month. This included an online casting process for all actors, assembling our crew, location recce's and post production time.
GALLERY.
